I design learning systems that drive measurable performance.
MA Learning Design & Technology • Kirkpatrick Certified • 15+ Years Financial Services
I design scenario-based practice, job-embedded support, and manager enablement that reduce ramp time, raise quality, and scale consistent execution—especially in complex, regulated, customer-facing work.
I'm a performance consultant who designs learning experiences. That means I focus on business outcomes first, then build the training that gets you there.
Scenario-driven learning that mirrors real customer situations. Your teams practice making decisions in context, not just memorizing policies.
BSA/AML, Trade-Based Money Laundering, regulatory requirements—I make compliance engaging without compromising audit readiness.
Translating service standards into coachable behaviors that frontline teams can use every day. The result? Measurable satisfaction gains.
Strategic use of conversational AI (Zenarate) and generative AI (Jasper) to create realistic practice environments—without losing the human touch.
Projects start with a business challenge. Here's an example.
The Challenge: 30+ branches, each with different coaching approaches and service standards. Member satisfaction was inconsistent. Managers lacked a clear framework.
The Approach: Designed an enterprise Sales & Service Certification Program that standardized what "good" looks like. Built practical coaching tools managers could use in real time.
The Impact: Member satisfaction increased 15%. Managers reported more confidence in coaching. Frontline teams had clear expectations for the first time.
"We hired Sherry to do instructional design work for our organization and I cannot possibly recommend her highly enough. Her creativity, attention to detail, quality of work, and swift turnaround time made working with her a wonderful experience! I highly, highly recommend her for instructional design work and hope to work with her again in the future."
"Sherry is a fantastic instructional designer! She always has great ideas about designing and presenting content in various modalities. Sherry demonstrates great attention to detail and never hesitates to share her design expertise with others. So creative, a terrific partner and team member!"
Before moving into learning and development, my career was rooted in operations and customer-facing roles. I know what it feels like to lead teams under pressure—balancing competing priorities, tight deadlines, and real consequences for mistakes. That experience still shapes how I approach performance consulting and design today.
It's why I build learning and performance systems differently.
I focus on creating the right performance conditions: clear expectations, realistic practice, manager reinforcement, and support people can access in the moment of need. When those conditions are in place, training stops being an isolated event and becomes a system—one that scales, sustains, and drives consistent results.
I help organizations reduce ramp time, improve accuracy, and strengthen customer experience. I design solutions built for real-world pressure—moving beyond content to create practice that builds judgment, tools that support clarity, and integrated systems that make the right behavior the easy behavior. This operational foundation remains the backbone of my consulting approach: diagnose first, design for reality, and enable performance where it actually happens—on the job.
I hold an MA in Learning Design & Technology and continue to deepen my work in evaluation and performance-based design. I believe learning professionals should prove their impact—not just describe effort. When teams understand what "good" looks like and have integrated tools to execute, exceptional results follow.
Have a learning challenge? I'd love to hear about it. No sales pitch—just a real conversation about whether I can help.