I design learning systems that drive measurable performance.
MA Learning Design & Technology • Kirkpatrick Certified • 15+ Years Financial Services
I design scenario-based practice, job-embedded support, and manager enablement that reduce ramp time, raise quality, and scale consistent execution—especially in complex, regulated, customer-facing work.
I get called when training didn't work. When teams complete the course but nothing changes on the job. When ramp time is too long, quality is inconsistent, or managers don't know how to coach. I figure out what's actually broken—then fix the system, not just the content.
I start with questions, not solutions. What behavior needs to change? What's blocking it? Skills gap? Unclear standards? Weak coaching? Bad workflow? Once we identify the real barrier, we design the right fix. Sometimes that's learning. Often it's clearer expectations, better tools, or manager support.
I build scenarios that mirror real decisions, not sanitized case studies. Realistic pressure. Messy details. Consequences. The goal is transfer: Can they handle it when it actually happens? I design for judgment and repetition until the behavior sticks.
Training doesn't survive the gap between class and the job. So I build support people can use in the moment: decision guides, checklists, job aids. I also create simple manager coaching systems. When managers know what to reinforce and how, behavior change sustains.
I measure behavior change, not completion rates. Are people doing it differently? Are results improving? I track the behaviors that drive outcomes and tie them to business metrics like quality, ramp time, or customer satisfaction. Clear proof the work mattered.
Projects start with a business challenge. Here's an example.
The Challenge: 30+ branches, each with different coaching approaches and service standards. Member satisfaction was inconsistent. Managers lacked a clear framework.
The Approach: Designed an enterprise Sales & Service Certification Program that standardized what "good" looks like. Built practical coaching tools managers could use in real time.
The Impact: Member satisfaction increased 15%. Managers reported more confidence in coaching. Frontline teams had clear expectations for the first time.
"We hired Sherry to do instructional design work for our organization and I cannot possibly recommend her highly enough. Her creativity, attention to detail, quality of work, and swift turnaround time made working with her a wonderful experience! I highly, highly recommend her for instructional design work and hope to work with her again in the future."
"Sherry is a fantastic instructional designer! She always has great ideas about designing and presenting content in various modalities. Sherry demonstrates great attention to detail and never hesitates to share her design expertise with others. So creative, a terrific partner and team member!"
Before moving into learning and development, my career was rooted in operations and customer-facing roles. I know what it feels like to lead teams under pressure—balancing competing priorities, tight deadlines, and real consequences for mistakes. That experience still shapes how I approach performance consulting and design today.
It's why I build learning and performance systems differently.
I focus on creating the right performance conditions: clear expectations, realistic practice, manager reinforcement, and support people can access in the moment of need. When those conditions are in place, training stops being an isolated event and becomes a system—one that scales, sustains, and drives consistent results.
I help organizations reduce ramp time, improve accuracy, and strengthen customer experience. I design solutions built for real-world pressure—moving beyond content to create practice that builds judgment, tools that support clarity, and integrated systems that make the right behavior the easy behavior. This operational foundation remains the backbone of my consulting approach: diagnose first, design for reality, and enable performance where it actually happens—on the job.
I hold an MA in Learning Design & Technology and continue to deepen my work in evaluation and performance-based design. I believe learning professionals should prove their impact—not just describe effort. When teams understand what "good" looks like and have integrated tools to execute, exceptional results follow.
A selection of the tools and platforms I use to design, develop, and measure performance-focused learning experiences.
Articulate 360 • Camtasia • Adobe Creative Suite • Canva
BranchTrack • Twine • Immersive/360 practice tools
Synthesia • WellSaid • Descript • GenAI workflows for analysis and scenario variants
Docebo • Cornerstone • Workday Learning
Tableau • xAPI/LRS systems • LMS analytics
Decision guides • Checklists • Behavior rubrics • Coaching systems
Have a learning challenge? I'd love to hear about it. No sales pitch—just a real conversation about whether I can help.